For those who are thinking about designing your brand, or think it is time for the visual identity of your company could do with a revamp, we have some tips that will help you to create a good logo for your business.
- Be unique
A logo helps distinguish one brand from its competitors, so it is important that the image stands out from the rest, something that many brands struggle with.
Creating a unique design, it is important to think imaginatively
- Understand the logo
Yes, a logo is an image, but it is also an introduction to a brand. The logo must reach a specific audience and you should take this into account when designing. Write what you think about your brand, you can take a look at sites like https://es.pinterest.com/markusd/logo-branding-inspiration/ to get some inspiration.
You want to highlight the usefulness of your brand and attract attention. While it is useful to be up to date on the latest trends in design, it is more important to stay true to the overall personality of your brand.
- Colour is important
By taking into account the character of the brand, you have to think about all aspects of the image. Bright and bold colours can capture public attention.
Most logos consist of two basics: a name and a symbol.
This depends on the kind of name that has your brand, if your company has a unique name, then, this could be your logo, but if your name is generic, you need something else to identify the company.
Take time considering the font for the text, some brands are recognized for their custom fonts, such as Coca-Cola https://www.cocacola.co.uk/en/home/
- Make it easy to understand
It is important to have a balanced, simple and unique combination, you want your logo to be interesting, but not so that someone has to sit and analyze the logo to know what it is.
- Do not expect immediate recognition
Logos need time to gain popularity. A logo does not instantly become an icon, if you even designed the most beautiful combination, success still depends on marketing.
April 10, 2018
December 19, 2017
December 19, 2017