Top Ten Tips for Designing a Business Card
Business cards can have a massive impact on prospective customers, for many the difference between a good and bad business card is the difference between acquiring a client and being left with an empty pocket. As a Glasgow business card designer we’ve decided to dedicate a blog post outlining the top ten tips for designing a business card.
Making it Memorable
Quite often a business card will be the first exposure to your business that a potential client or business prospect will see. Which is why it is absolutely paramount to ensure that it fits in within the theme of your brand. Designs that would be memorable for one type of company could be glanced over and forgotten in other industries. For example, businesses that have a more quirky feel such as artisan food and drink might want to go for flashy colours and designs whereas a law firm may choose to have a less flamboyant, formal and simple design because people working in different industries expect a different style. The best business card designs encapsulate the theme of a business so that when any business prospects come across anything related to your business they remember the business card that you gave them. It’s always good to have one specific element in your business card that stands out, whether it’s a quirky joke or a unique design element your business card needs a USP. A good business card does not just focus on an eye-catching design it also has a design that remains in the back of a prospect’s mind and draws them to gaze at the business card several times.
Keeping it Simple
Simplicity is important when designing a business card, many business owners try to include information about every aspect of their business in their cards, bombarding their prospective clients with information pushing them away from looking at the card. The focus should be on the texture, graphics, and quirkiness of your image. A good business card is about creating something that eye-catching, showcasing your brand and providing contact details, if your clients want something that’s highly informative they can and will read about it on your business’s website and social media should.
Formatting the Card
Formatting the card so that all of the information logo and designs are at the right places can make or break a card. The most important factor to consider when designing a business card is to ensure that there is less information on the front and more information on the back. Ensure that your contact details, special offers, checklists, services are all placed on the back in a neat concise format. Whilst ensuring that your name, logo and main design are on the front. Ensure both the font style and font format are easy to read, if you can’t fit everything in without it looking good then try to prioritise. Try to sketch a few prototypes first print them out with paper so you can get a feel as to how it’s going to look.
Setting Aside Time
In business there can often be a million things going on at once, which leads us to want to just get any tasks done as quickly as possible and move on to the next one. When designing a business card however you need to avoid rushing, a good design takes a lot of time to create. Invest time and labour into creating a business card and you will see a return on your investment, rush it and you will waste money and damage your business’s brand. The design phase of a business card is the most important, if you get the design wrong and print out hundreds of cards it’s going to damage the appeal of your business.
Making it Stand Out
A business card needs to spark a conversation when received, people should remark “that’s really funny“, or “I like the design on that how did you do it?”. You should feel excited to hand out your business cards, because your proud of showcasing your business’s brand. The card will exemplify your company mission, brand and the business’s USP. No one should ever want to throw your business card away, prospects will want to keep your card because it looks great and has the contact details of business who’s brand they admire.
Keep it Relevant
A business card should not add in information for the sake of it, your business prospects don’t need to know about the intricacies of your business straight away. In terms of the information that your business card carries the contact details are the most important factor, some people may prefer email, some prefer phone, some prefer visiting your exact location, other prefer social media so make sure you have all possible contact details. QR codes are quite useful for your business prospects to find your social media profiles and website using their smartphone, which is a lot quicker and convenient and is especially useful if you can’t neatly fit in all contact information.
Showcasing your Brand
A business card should speak volumes about your brand, it should add to the overall branding mission of your marketing approach. Brand exposure is one of the most important components of branding mission, businesses expose their brand through handing out flyers, using social media, paid advertising and of course handing out business cards. Business cards should propel your brand’s exposure, avoid any inconsistencies between the style of your business card and that of you overall marketing methods as it will confuse your prospective clients. Business owners should operate on a style guide that style guide should be followed in all forms of your marketing efforts.
When designing a business card choosing the correct materials will make a massive impact, trying to save money by using poor quality materials could sabotage your marketing efforts. There are various materials that can be used to design a business card and it is highly dependent on the feel that you want to give off to your business prospects. There are various materials that are now used to create business cards, plain cared, textured card, foiled card, plastic card and in some cases even wooden (though this could prove to be highly impractical), there is not fixed one-size-fits-all method for selecting materials for your business card but make sure you take time to decide what will work best for you.
It may sound simple but always make sure that your design can be read and understood well. It’s easy to get caught up in the design of the card so that the background colour overpowers the text colours, or to try and use a fancy font that has little or no impact on the business card. When designing a business card the root of all questions you should be asking yourself is how easy is this card to read? And if the answer is anything other than super-duper easy then you need to go back and redesign your card.
Over a long period of time you should try out different design methods based on feedback and hindsight. Equally though if your card isn’t broke don’t fix it. Depending on what friends, family, colleagues and business prospects have said experiment with different materials and different printing methods. However don’t try and overdo it and try to reinvent the wheel and make it too complicated, keep it simple but experiment with the simplicity.
December 19, 2017
December 19, 2017