Why Typography is Important
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
It helps if you know what your brand typography is and what typographic style is most suitable in each design.
Typography is the theme of letters, numbers and symbols of any design. Shape, size, weight or thickness is important to draw visual focus on the project.
The size of the letters, spaces between letters and words, these are all key factors to consider in any design.
Creative typography: This includes communication as a visual image, where the text is not only a language functionality, it can sometimes be shown graphically, as if it were a picture.
First and most vital purpose of any design is to convey a message and then use this message across your business documentation, such as flyers, business cards and so on. Every designer essentially has two fundamental tools, the use of images and texts.
While it is true that a picture alone can convey an idea, the written word is definitely the means of communicating messages. The right mix between these two elements will lead you convey the right business message or indeed any other message you want to achieve with your project.
If you choosethe wrong font choice, it may cause the consumer to receive the wrong message. Always try to ensure that your message is clear and concise, if it isn’t you may find that your message is not received in the way you intended it to be received.
- Good Contrast between the text and the background is important
- So is the size and shape of the text.
- Consider your audience when designing your material. They might be colour blind or visually impaired in some way that makes it hard for them to read your fonts or differentiate your chosen text from the background.
A good font choice will help the desired image on a product or service to be perceived by the consumer. This will reinforce your message and give personality to any design.
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Free fonts sites
http://www.fontsquirrel.com/ – Free
www.google.com/webfonts – Free